Hear from Maddie Gardner, one of the world’s most recognized cheerleaders and current Content Marketing Manager at Varsity Spirit, as she shares how the Pro Cheer League is opening unprecedented opportunities for athletes.
🎙 Ruling Sports Podcast Episode 87: Maddie Gardner – The World’s First “Cheerlebrity” On Building Lasting Brands
Maddie Gardner, point flyer for Cheer Extreme Senior Elite and a multiple-time Cheerleading Worlds champion, has built a unique career blending elite cheer experience with media and marketing. She now serves as the Content Marketing Manager for Varsity Spirit, helping launch the Pro Cheer League (PCL).
In this podcast episode, Maddie discusses:
- How cheerleading helped establish her identity, and the challenges athletes face after leaving the sport.
- The evolution of cheer talent and the expanding cheer market, including how PCL is creating unprecedented opportunities.
- Building her social media presence to become the world’s first “cheerlebrity.”
- Practical advice for athletes on building lasting personal brands.
- Why she signed with an agent and the types of representation cheerleaders need today.
👇 Listen below or where you get your podcasts: