“For anyone watching professional cheerleading’s founding season unfold, this wasn’t just a brand deal. It was the first real test of what happens when athletes have to choose between partnerships in a consolidating industry.”

Image via Founding Season.

Miami Metal athlete Gabi Butler has been named Lead Brand Ambassador for Varsity Spirit, the company announced on February 26, 2026. The announcement was made the same day as Pro Cheer League Match 3 and the start of NCA All-Star Nationals.

Butler previously had a long-standing partnership with Rebel Athletic, which included a product collection, photoshoots and appearances. The product collection is no longer listed on Rebel’s website.

In coverage of the announcement, Founding Season noted:

“For anyone watching professional cheerleading’s founding season unfold, this wasn’t just a brand deal. It was the first real test of what happens when athletes have to choose between partnerships in a consolidating industry.”

The announcement comes during the first-ever season of the Pro Cheer League, as the sport continues to explore new professional structures and partnerships.

For further context and analysis, read the full source article here.

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